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Updated on 05/05/2015

BusAd 170: Introduction to International Business

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My BusAd classes: BusAd-101 (Intro to Business),  BusAd-170 (Intro to International Business),  BusAd-178 (Intro to International Finance) 

International Business: Challenges in a Changing World Key Concepts (Pause-to-Reflect) and Chapter-end Review (Part B) Questions

with your questions

Based on the publisher's lecture-notes

Class Textbook

International Business

by

bullet Chapter 1: Business enterprise in the international environment
bullet Chapter 2: Perspectives on globalization (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 3: The economic environment (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 4: The cultural environment (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 5: The political and legal environment (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 6: International trade and regional integration (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 7: Strategy and organization (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 8: Marketing (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 9: Human resource management (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 10: Supply chains (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 11: Finance and accounting (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 12: Innovation and strategy (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 13: Ecological challenges for business and society (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 14: Corporate social responsibility (Pause-to-Reflect, Part B Review Questions)
bullet Chapter 15: Global governance (Pause-to-Reflect, Part B Review Questions)
Chapter 3:
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Get Poorna's Chapter PPT file

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Get Poorna's Chapter PDF file

The economic environment
bullet

Pause-to-Reflect

Beyond the boom
(page 84)

Expectations run high in today's developing economies, as modern consumer lifestyles beckon. When criticized for breakneck expansion by those in the developed world, they are likely to accuse critics of wishing to 'pull up the ladder'. What are the risks faced by today's developing economies in terms of their own sustained growth, and why is there concern in other countries?

 

 

Many of

today’s
developing economies have grown rapidly, wishing to catch up as quickly as possible with the developed world. China is the leading example.

 

Following are the risks that they face in terms of their sustained growth.

  • Rising expectations on the part of their populations for improvements in lifestyles, including housing and consumer goods, risk disappointment if there is fall in global demand for the manufactured products on which export-oriented economies such as China are built.

  • Rapid industrialization has led to environmental degradation (such as air pollution) and depletion of national resources such as water. For ordinary Chinese, problems of air pollution and poor water supplies have risen up the agenda, linked as they are to health. They naturally expect human well-being generally to be enhanced by the country’s economic development, but it has deteriorated in these respects.

  • Demand from industries in rapidly developing countries for raw materials (such as metals) and energy has led to a global surge in commodity prices. This has benefited producers, but for non-renewable resources (such as oil), there are concerns. These concerns are raised in developed as well as developing countries.

  • Industrialization and power generation (especially coal-fired power stations) are contributing to climate change. The most rapid growth in greenhouse gas emissions is taking place in the developing countries – China is now the largest emitter (see Chapter 13). Climate change is a global issue, implying that all countries should bear responsibility for reducing emissions. However, the large developing countries have been reluctant to go along with this view.

Tackling unemployment
(page 89)

Advise policy-makers in the following two situations:

  • Country A in Europe is suffering from 20% unemployment in a specific region, due to the demise of manufacturing jobs. The workers who have lost jobs are mainly semi-skilled workers in their thirties and forties.

  • Country B, a developing country, is suffering from 40% unemployment in rural areas, particularly among workers in the 18-24 age group. FDI has brought manufacturing jobs to some cities, but, with costs and wages rising, these jobs are becoming scarcer.

  • Country A  

Policy-makers here face a situation which has been attributed to globalization. The government could invest in education and training for these semi-skilled workers in their 30s and 40s, but there would need to be employment prospects in other businesses to get them back into employment. Some could well start their own businesses, but only a few would be likely to do so. The government could aim to attract new businesses to the region, by incentives for start-ups. Redundant workers could be encouraged to seek work in other regions of the country, but this may not look appealing to these workers, given their age range and likelihood that they have families; it would probably appeal more to younger workers.
 

  • Country B  

This is a very high level of unemployment, and these rural areas could well suffer from social unrest. Workers in the 18-24 age group would probably be willing to go to the cities where jobs are available, but not if jobs are becoming scarcer. Policymakers could encourage businesses to move to rural areas, where these workers would probably work for less than their urban counterparts. They could also live at home, rather than in dormitory accommodation near urban factories. Businesses could reduce costs in terms of wages, but the costs of transport would probably rise, as would delivery times. This situation has occurred in China, where industrial development has been concentrated in the coastal areas.

 

Some more equal than others
(page 94)

What does equality of opportunity consist of? Almost all societies aim for equality of opportunity in education, by providing universal access for at least a few years of schooling. In some, it is felt that even university tuition fees should be provided by the state. What should the state aim for: equality of opportunity or equality of outcomes? To what extent is either of these aims practicable?

 

First define what is meant by equality of opportunity.

Equal access to education is often difficult to achieve for policymakers. In all countries, richer regions are likely to have better schools than poorer ones. In developed countries, the numbers of students going to university is greater in the richer areas than in the poorer, even though, in theory, all have equal access to schooling. In developing countries, poor families which struggle to survive are often unable to send children to school, even for the few years of primary education provided by the state.

Define the distinction between equality of opportunity and equality of outcomes.

Most would probably argue that policymakers can realistically hope to achieve equality of opportunity. An issue which arises in today’s societies is possible discrimination against some groups in society – these may be the very poor, ethnic minorities, religious minorities or immigrants. Is ‘positive discrimination’ necessary to give them equal opportunity?

The market model for all?
(page 100)

Advocates of the liberal market model acknowledge a role for the state, but prefer to see state intervention only in limited circumstances. Are they thus admitting that, in practice, markets do not serve public welfare goals? Explain your reasoning.

This is a highly relevant issue in light of state intervention in financial markets in late 2008. Interventions in the US, UK and other European countries, to shore up banks and keep financial flows moving suggested to some that faith in the liberal market model is perhaps misplaced. Many are therefore more likely now to agree with the statement that, in practice, markets are not very good at serving public welfare goals. Their reasons could include the following: Risk taking in financial markets has been facilitated in an atmosphere of light regulation, which, with hindsight looks to have been a mistake. Indeed, sectors such as derivatives trading, hedge fund activities and private equity buyouts have been essentially unregulated (see Chapter 11). It has been assumed that the benefits of economic growth would ‘trickle down’ to all in society, but this has not happened. Vast wealth has been accumulated by senior executives, especially in financial sectors, which is producing a backlash from ordinary working people. Many would argue, however, that the market model is essentially better than the alternatives, but that better regulation is needed.

 

A good place to do business?
(page 102)

Businesses are sometimes accused of wanting the best of all worlds. They welcome government aid for enterprises and R&D, and they appreciate state provision of universal healthcare, education and social security. At the same time, they want lower taxes and less government intervention and regulation. What should the foreign investor look for in the economic environment of possible locations? Which of the developed market economies described in this section wins out in terms of good place for doing business, and why?

  • Note that the question asks which factors the foreign investor should look for. What should the foreign investor look for in the economic environment of possible locations?

Summarize what foreign investors tend to look for: government policies which do not discriminate against foreign firms, and possibly offer incentives such as tax holidays; light regulatory systems; relatively low social costs; low taxes; public investment in education, health, infrastructure and other public goods. Some of the items on this list are contradictory, which is why businesses are accused of wanting the best of all worlds. The foreign investor should look for regulatory systems which are not necessarily the lightest, but are fair, transparent and relatively easy to follow. Similarly, the investor should not necessarily be deterred by high social costs, as the social benefits such as education and health indirectly benefit the business.

  • Students are invited to choose which developed market economy is the best for doing business of the ones described in the section, and why.

Those favoring the liberal market model can point to the freedom of enterprise in the US, but those favoring the social market model will point to the problems of paying for social welfare in the US, and suggest that the Nordic or European models are fairer, making them better places to do business.

FDI flows to Central
and Eastern Europe
(page 105)

Assess the advantages and disadvantages for foreign investors in the following transition economies, in terms of their economic environment:

● Poland

● Romania

● Russia

 

  • Poland: Drawing on the strategic crossroads feature, an advantage is the availability of skilled workers at a fraction of the cost in Germany. Another advantage is that Poland’s economy is enjoying reasonable growth, and has attracted a number of foreign investors. It has been in the EU since 2004. Disadvantages are poor infrastructure, burdensome bureaucracy and high levels of corruption.

  • Romania: Romania has had slower economic development than Poland, and has lower GDP per capita. It is a transition economy, but its industries have lagged behind those of Poland. It joined the EU in 2007, creating expectations of modernization and stable growth. However, corruption and bureaucracy remain drawbacks for foreign investors.

  • Russia: (see CF5.1) Russia is probably the riskiest of the three countries for foreign investors. Its government remains authoritarian despite outward market reforms. Foreign investors have been attracted to its growing numbers of middle-class consumers, but the heavy-handed state is a disadvantage. Russia’s economy suffered a financial crisis in the late 1990s, adversely affecting foreign investors.

China’s capitalism
(page 107)

Contrast China's market reforms with those in the post-communist transition economies. How are the conflicts between open markets and party-dominated bureaucracy likely to be resolved in the future?

 

China has liberalized its economy, welcoming capitalist enterprises and allowing private businesses to operate. However, it remains dominated by the Communist Party, in contrast to the post-communist countries, most have which have brought in at least some minimal democratic government. In addition, China’s state-owned companies remain influential players in the economy, again in contrast to the transition economies which have privatized many state-owned companies. Many of China’s state-owned companies have listed on domestic stock exchanges, but remain under state/party control.

The Communist Party has resisted any voices asking for civil and political freedoms. Chinese citizens/consumers are becoming more vocal on matters such as health and safety and the environment. The tainted milk scandal of 2008, which reached wide-spread proportions before being acknowledged, showed a stark contrast between lax regulation in terms of quality controls and highly sophisticated systems of state controls in areas of freedom of information and the internet.

Global versus national
(page 113)

As has been in this chapter, there is much economic data available comparing national economies, which MNEs can assess in terms of the best environments for their operations and markets. Globalization therefore accentuates national economic differences, making them more, rather than less, important. Do you agree or disagree with this view and why?

Many are likely to agree with this view, at least initially. The reasons: Companies look for location advantages for FDI, which has meant that some countries are favored over others. Governments which are keen to attract FDI stress their location advantages, in a kind of competition to attract investors. On the other hand, some countries have pursued policies of economic development which have stressed the nurturing of domestic businesses instead of FDI – India is an example. Of course, India has benefited from globalization, its IT and computing services companies becoming global players. Countries therefore benefit from national economic differences whether they are looking to attract FDI and outsourcing or are pursuing a more national path of economic development.

On the other side of the argument, it should be pointed out that most countries are pursuing market reforms, liberalizing and opening their economies. These reforms attract investors, encourage local firms and promote consumer markets. In this sense, therefore, they are tending to converge along capitalist lines. This chapter has highlighted differing models of capitalism. Students can consider whether these are converging or remaining distinct.

 

 

bullet Part B Review Questions (page 113)
  1. Looking at two countries which have high growth rates at present, explain why they are growing

    strongly, and what their prospects are for continued growth. Next, look at two countries with low

    growth rates, explaining why growth is weak and what their prospects of upturn are.

     

    Many are likely to choose emerging economies or resource-rich economies for the first two examples. Their growth rates are largely dependent on continued demand both within their economies and from exports, both of which are at risk in a slowdown. Countries with low growth rates include the developed economies, such as the US and Western Europe. They have suffered from waning competitiveness, high costs and weakening consumer demand. Their prospects of upturn depend partly on the extent that restructuring takes place and their innovative capacity to regain competitiveness. These countries’ exports, such as

    heavy machinery from Germany, have found eager buyers in China, but if China’s economy slows, those exporters will see falling order books.


     

  2. How have businesses benefited from economic integration within the EU? Contrast those in the

    EU 15 with those in the 12 recent accession states.

     

    It is appropriate to begin with the aims of the EU in the single market, allowing free movement of goods, people, capital and services. Not all have been realized. The benefits for businesses: greater ease in doing business across national borders;

    ease in building markets in other member states; harmonized regulatory frameworks in many areas, such as product safety; for eurozone members, the single currency, which eliminates exchange risk. For the EU 15, the accession of Central and Eastern European states has opened up opportunities for FDI, producing goods for consumers in the EU 15 states at lower costs. This movement of FDI has helped the newer member states to maintain healthy economic growth. At the same time, it has benefited businesses in the high-cost environments of the EU 15, in accessing low-cost production near to their main markets.

     

  3. Assess the priorities of the EU’s budget. What is the justification for richer countries subsidizing development in the poorer countries? Do you agree with this policy, and why?

See Figure 3.13, reproduced alongside. Agriculture accounts for a large proportion of the EU budget under the CAP. Agriculture has been a sensitive sector in the EU, and has been long perceived as meriting protection. It is also politically sensitive and is associated with national strategic interests. The EU spends large sums on aid to poorer member states (regional ‘cohesion’ funds). The aim is to assist recipient countries to raise living standards and prosperity, but transfer of funds from the richer to the poorer states is criticized by some, especially those who look to markets as the best way forward. The fact that the newcomers have higher growth rates than the countries which are the largest contributors to the EU budget has caused some disenchantment at grassroots level, as indicated by the ‘no’ votes to the new EU constitution.

Figure 3.13: EU budget 2005,
percentages of total Є116.5 bn.
 

 

  1. Assess the impact of globalization on differing national economies: a developed economy; a developing economy; and a transition economy.

    Some general points only are offered here. The student should choose a particular country in each category. Both sides of FDI, outflows and inflows, should be considered, as well as differing perspectives.

     

  • The developed economy – Its companies pursuing outward FDI have prospered; its economy has probably also benefited from inward FDI, serving domestic consumers (the US is an example); its manufacturing jobs in some sectors, however, have contracted.
     

  • The developing economy – For a country which has attracted FDI, economic growth has brought benefits, although much FDI is in low-skill manufacturing such as textiles. The poorer developing countries tend to have few companies which become outward investors. Developing countries which are dependent on primary commodities such as agriculture have seen few benefits from globalization, as they have been poorly placed to compete against the large agricultural exporters in global trade. They have also faced tariff barriers in rich-country markets.
     

  • The transition economy – This could be an Asian economy or a Central or Eastern European economy. These countries have benefited from globalization, in that they have brought in market reforms, privatized large and inefficient state-owned industries and welcomed FDI in many cases. Their outward investors, often state-owned companies in the case of China, are now becoming important forces in global markets.

 

 

BusAd 170
Chapter Review:
Chapter 1 Chapter   2 Chapter   3 Chapter   4 Chapter   5 Chapter   6 Chapter   7 Chapter 8
Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15  

 

Updated on 05/05/2015