Page 130 - 2019-20 GCC Catalog

BUSINESS ADMINISTRATION 127

170 177 185
INTRODUCTION TO INTERNATIONAL INTRODUCTION TO INTERNATIONAL GEOGRAPHICAL INFORMATION
BUSINESS MARKETING SYSTEMS (GIS) FOR BUSINESS
3.0 Units 3.0 Units 3.0 Units
BUSAD 170 provides the student with an BUSAD 177 examines the concepts, prin- BUSAD 185 teaches the fundamentals of GIS
overview of the basic issues in international ciples, theory, and practice of international industry-standard software and its appli-
business. These include deciding on a busi- marketing. Topics include the United States cation to business. Emphasis is placed on
ness organization for foreign operations, and foreign marketing organizations, United applied lessons to create and modify maps,
establishing banking relationships, raising States international marketing positions, conduct geospatial research, and solve busi-
capital, currency exchange and marketing market entry strategies, analysis of foreign ness related geospatial problems. Lecture 3
in foreign environment, with particular markets, culture and marketing, product hours. Recommended Preparation: CABOT
emphasis on Pacifi c Rim, Western European design, pricing, distribution, promotion, 270 or equivalent.
and South American markets. Import/ and sales. Lecture/Demonstration 3 hours. 202
Export regulations and locating manufac- Recommended Preparation: BUSAD 101 and LEADERSHIP FUNDAMENTALS
turing abroad are also be covered. Lecture 3 170 or equivalent. Course Typically Off ered: 3.0 Units
hours. Prerequisite: None. Course Typically Fall (Every Other Year).
Off ered: Fall/Spring. Transfer Credit: CSU. BUSAD 202 introduces the basic concepts
178 and theories of a leader’s role in infl uencing
175 INTRODUCTION TO INTERNATIONAL others to achieve a common goal. Deci-
IMPORT/EXPORT BUSINESS IN THE FINANCE sion making, problem solving, and critical
PACIFIC RIM 3.0 Units thinking concepts will be emphasized. The
3.0 Units BUSAD 178 is a study of international busi- role of a leader to an organization’s success,
BUSAD 175 is a project course teaching the ness fi nancing and development, includ- as well as the diffi culties and challenges
real-world process of establishing an Import/ ing the roles of diff erent types of lenders, involved, will also be emphasized. Lecture 3
Export business. The student is guided in domestic and foreign government assistance hours. Prerequisite: None. Course Typically
preparing a business plan for an Import/ programs, various methods of payment, Off ered: Spring (Every Other Year).
Export activity. Each country in the Pacifi c identifying and managing risk in the interna- 203
Rim is discussed in terms of their current tional fi nancial arena, and tax considerations. CUSTOMER SERVICE AND
business conditions and Import/Export Lecture/Demonstration 3 hours. Recom- RELATIONS
opportunities. The special business cultures mended Preparation: BUSAD 101 and 170 3.0 Units
and techniques contributing to Asia’s success or equivalent. Transfer Credit: CSU.
and the success of its fi rms are presented. 180 BUSAD 203 focuses on strategies for devel-
A major part of the course is a discussion PRINCIPLES OF IMPORT/EXPORT oping a fi rst-class customer service environ-
of the business aspect of the cultural views 3.0 Units ment in a culturally diverse, e-commerce,
and practices necessary to do business in globally competitive business climate. The
these countries. Lecture 3 hours. Recom- BUSAD 180 prepares students to partici- course covers topics that promote a customer-
mended Preparation: BUSAD 101 and 170 or pate in the international economy through focused organization and will teach students
equivalent. Course Typically Off ered: Spring importing and/or exporting activities. Topics to handle problems and complaints, promote
(Every Other Year). Transfer Credit: CSU. include methods for locating products to teamwork, “win back” customers, personal-
import or export, import/export marketing ize service, and create loyalty and retention
176 strategies, pricing, and distribution channels, of clientele of various types (e.g. patients,
IMPORT/EXPORT WITHIN NAFTA international payment transfers, import/ patrons, students, customers, and so on).
AND LATIN AMERICAN COUNTRIES export fi nancing, shipping and receiving Understanding and infl uencing customer
3.0 Units international goods, and strategies for behavior through customer relationship
BUSAD 176 discusses the special issues successful importing and exporting. Also management strategies will be emphasized.
of doing business with North American included are the trade patterns by countries Lecture 3 hours. Prerequisite: None.
Free Trade Agreement (NAFTA) coun- and commodities, with a focus on issues
tries (Canada and Mexico) and with Latin concerning the euro and trade in Europe’s
America. Other Latin American countries are single market, the World Trade organization,
also analyzed for the governmental, social NAFTA, and navigating the business worlds
economic, and geographic systems as they of Asia, Africa, and Latin America while
relate to import/export and other business tapping into the e-commerce phenomena.
opportunities. A major part of this course Lecture/Demonstration 3 hours. Recom-
is a discussion of the business aspect of the mended Preparation: BUSAD 101 and 170
cultural views and practices necessary to do or equivalent.
business in the Americas, including Mexico,
Puerto Rico, the Virgin Islands, and other
Caribbean countries such as Guatemala,
Honduras, Panama, Costa Rica, Columbia,
Peru, Brazil, Uruguay, Paraguay, Argentina,
and Chile. Current international economic
opportunities will determine the emphasis
placed on each area. Lecture 3 hours. Recom-
mended Preparation: BUSAD 101 and 170 or
equivalent. Course Typically Off ered: Fall/
Spring. Transfer Credit: CSU.

2019–2020 C A T ALOG • G LEND ALE C OMMUNITY C OLLEGE