Page 129 - 2019-20 GCC Catalog

126 BUSINESS ADMINISTRATION

136 152 164
MONEY MANAGEMENT MANAGEMENT COMMUNICATIONS- RETAIL STORE MANAGEMENT
3.0 Units ORAL 3.0 Units
BUSAD 136 covers the basic principles of 3.0 Units BUSAD 164 is an overview of the retail busi-
effi cient money management. The funda- BUSAD 152 covers planning interpersonal ness from a managerial perspective and
mentals of fi nancial planning and the control communication, speaking techniques, focuses on decisions retailers make to satisfy
of current fi nancial actions to reach future conducting question-and-answer periods, the needs of customers in today’s competitive
fi nancial goals are studied, including such job interviews, conference leading on the global market. Factors that lead retailers to
topics as providing for major investments, job, objectives of good informal and formal sustainable competitive advantage such as
retirement and pension planning, the tax presentations, use and misuse of visuals in strategy promotions, visual merchandising,
environment, and the eff ect of new laws oral presentations, and bridges and barriers segmentation and advertising are the focus
and regulations. Lecture 3 hours. Prerequi- to communications. Lecture 3 hours. Prereq- of the course. Instruction on purchasing,
site: None. Course Typically Off ered: Fall/ uisite: None. Course Typically Off ered: Fall/ pricing, product, location, fi nancial manage-
Spring. Transfer Credit: CSU. Spring. Transfer Credit: CSU. ment and information systems will also be
presented. Lecture 3 hours. Recommended
141 158 Preparation: Completion of or concurrent
INTRODUCTION TO MANAGEMENT SMALL BUSINESS DEVELOPMENT enrollment in BUSAD 162 or equivalent.
3.0 Units 3.0 Units
Course Typically Off ered: Fall (Every Other
BUSAD 141 introduces the student to the BUSAD 158 covers the process of planning, Year).
basic managerial functions within an organi- organizing, and managing a small busi-
zation, which include planning and decision ness. Topics include developing a business 165
making, organizing, staffi ng, directing, lead- plan, forming and marketing a small busi- SOCIAL MEDIA MARKETING II
ing, and controlling. These functions apply ness, legal aspects of business ownership, 3.0 Units
to managers at all levels, from small business accounting, budgeting, fi nancing, and risk BUSAD 165 introduces students to social
to top executive management. Lecture 3 management. The skills taught in this course media platforms such as Facebook, Twitter,
hours. Prerequisite: None. Course Typically help individuals start new ventures as well Instagram, LinkedIn, YouTube, Yelp, and
Off ered: Fall/Spring. Transfer Credit: CSU. as aid existing business owners to plan their Pinterest. Students will learn how to use
growth. Lecture 3 hours. Recommended these media forms either as a stand- alone
144 Preparation: Eligibility for ENGL 191 or ESL vehicle or as a component of an overall media
HUMAN RESOURCES I 141 and BUSAD 101 or equivalent. Course plan. The class touches on how each of these
3.0 Units
Typically Off ered: Fall/Spring. channels can be optimized most eff ectively
BUSAD 144 teaches the roles and responsi- for professional objectives such as creating
bilities of human resources (HR) manage- 162 a targeted advertising campaign or how to
ment in the organization. This course helps PRINCIPLES OF MARKETING achieve overall campaign success. Deter-
to prepare students for Professional Human 3.0 Units mining the level of social media campaign
Resources (PHR) and Senior Professional BUSAD 162 is an introductory course success is possible through various analyt-
Human Resources (SPHR) certifi cations. intended to acquaint students with the ics programs covered in class, including
Lecture 3 hours. Prerequisite: None. Course business practices involved in the activi- Facebook Insights and Google Analytics.
Typically Offered: Spring (Every Other ties of moving goods and services from the The course serves as a foundation for later
Year). producer to the ultimate consumer. The specialized study and directs the thinking of
course reviews the marketing system and
145 the psychology and sociology of consumer students to possible entrepreneurial ventures
HUMAN RESOURCES II decisions. Additional areas of interest include or careers in social media marketing. Lecture
3.0 Units 3 hours. Recommended Preparation:
retailing, wholesaling, new product deci- BUSAD 163 or equivalent.
BUSAD 145 teaches how human resources sions, pricing, distribution, advertising, and
(HR) management impacts the organization. marketing research. Lecture 3 hours. Prereq- 166
Emphasis is placed on integrating human uisite: None. Course Typically Off ered: Fall/ ADVERTISING
resources and organizational strategies. This Spring. Transfer Credit: CSU. 3.0 Units
course helps to prepare students for Profes- BUSAD 166 is an introductory course in
sional Human Resources (PHR) and Senior 163 the purpose and principles of advertising,
Professional Human Resources (SPHR) SOCIAL MEDIA MARKETING I including the organization and functions of
certifi cations. Lecture 3 hours. Prerequisite: 3.0 Units advertising agencies. Buying motives and the
BUSAD 144 or equivalent. BUSAD 163 orients students to the fi eld writing of good copy are studied. Radio, tele-
of digital marketing by introducing the vision, and outdoor advertising methods and
components, characteristics, metrics, goals, costs are covered. This course is not intended
platforms, and history of social media in to develop artistic ability, but those who can
survey form. The course serves as a founda- illustrate their copy will fi nd an opportunity
tion for later specialized study, and directs to do so. Lecture 3 hours. Prerequisite: None.
the thinking of students to possible entrepre- Course Typically Offered: Fall/Spring.
neurial ventures or careers in social media Transfer Credit: CSU.
marketing. Lecture 3 hours. Prerequisite:
None. Transfer Credit: CSU.

2019–2020 C A T ALOG • G LEND ALE C OMMUNITY C OLLEGE