Page 135 - GCC 2020-2021 Catalog

BUSINESS ADMINISTRATION 131
144
HUMAN RESOURCES I
3.0 Units
BUSAD 144 teaches the roles and responsi-
bilities of human resources (HR) manage-
ment in the organization. This course helps
to prepare students for Professional Human
Resources (PHR) and Senior Professional
Human Resources (SPHR) certifications.
Lecture 3 hours. Prerequisite: None. Course
Typically Offered: Spring.
145
HUMAN RESOURCES II
3.0 Units
BUSAD 145 teaches how human resources
(HR) management impacts the organization.
Emphasis is placed on integrating human
resources and organizational strategies. This SOCIAL MEDIA MARKETING I
course helps to prepare students for Profes-
sional Human Resources (PHR) and Senior
Professional Human Resources (SPHR)
certifications. Lecture 3 hours. Prerequisite: BUSAD 163 orients students to the field
BUSAD 144 or equivalent.
152
MANAGEMENT COMMUNICATIONS-
ORAL
3.0 Units
BUSAD 152 covers planning interpersonal
communication, speaking techniques,
conducting question-and-answer periods,
job interviews, conference leading on the
job, objectives of good informal and formal
presentations, use and misuse of visuals in
oral presentations, and bridges and barriers
to communications. Lecture 3 hours. Prereq-
uisite: None. Course Typically Offered: Fall/
Spring. Transfer Credit: CSU
158
SMALL BUSINESS DEVELOPMENT
3.0 Units
BUSAD 158 covers the process of planning,
organizing, and managing a small busi-
ness. Topics include developing a business
plan, forming and marketing a small busi-
ness, legal aspects of business ownership,
accounting, budgeting, financing, and risk
management. The skills taught in this course
help individuals start new ventures as well
as aid existing business owners to plan their Year).
growth. Lecture 3 hours. Recommended
Preparation: Eligibility for ENGL 191 or ESL
141 and BUSAD 101 or equivalent. Course
Typically Offered: Fall/Spring.
2 0 2 0 – 2 0 2 1 C ATA L O G • G L E N DA L E C O M M U N I T Y C O L L E G E
162
PRINCIPLES OF MARKETING
3.0 Units
BUSAD 162 is an introductory course
intended to acquaint students with the
business practices involved in the activi-
ties of moving goods and services from the
producer to the ultimate consumer. The
course reviews the marketing system and
the psychology and sociology of consumer
decisions. Additional areas of interest include channels can be optimized most effectively
retailing, wholesaling, new product deci-
sions, pricing, distribution, advertising, and
marketing research. Lecture 3 hours. Prereq-
uisite: None. Course Typically Offered: Fall/
Spring. Transfer Credit: CSU
163
3.0 Units
of digital marketing by introducing the
components, characteristics, metrics, goals,
platforms, and history of social media in
survey form. The course serves as a founda-
tion for later specialized study, and directs
the thinking of students to possible entrepre-
neurial ventures or careers in social media
marketing. Lecture 3 hours. Prerequisite:
None. Transfer Credit: CSU
164
RETAIL STORE MANAGEMENT
3.0 Units
BUSAD 164 is an overview of the retail busi-
ness from a managerial perspective and
focuses on decisions retailers make to satisfy
the needs of customers in today’s competitive
global market. Factors that lead retailers to
sustainable competitive advantage such as
strategy promotions, visual merchandising,
segmentation and advertising are the focus
of the course. Instruction on purchasing,
pricing, product, location, financial manage-
ment and information systems will also be
presented. Lecture 3 hours. Recommended
Preparation: Completion of or concurrent
enrollment in BUSAD 162 or equivalent.
Course Typically Offered: Fall (Every Other
165
SOCIAL MEDIA MARKETING II
3.0 Units
BUSAD 165 introduces students to social
media platforms such as Facebook, Twitter,
Instagram, LinkedIn, YouTube, Yelp, and
Pinterest. Students will learn how to use
these media forms either as a stand- alone
vehicle or as a component of an overall media
plan. The class touches on how each of these
for professional objectives such as creating
a targeted advertising campaign or how to
achieve overall campaign success. Deter-
mining the level of social media campaign
success is possible through various analyt-
ics programs covered in class, including
Facebook Insights and Google Analytics.
The course serves as a foundation for later
specialized study and directs the thinking of
students to possible entrepreneurial ventures
or careers in social media marketing. Lecture
3 hours. Prerequisite: None.
166
ADVERTISING
3.0 Units
BUSAD 166 is an introductory course in
the purpose and principles of advertising,
including the organization and functions of
advertising agencies. Buying motives and the
writing of good copy are studied. Radio, tele-
vision, and outdoor advertising methods and
costs are covered. This course is not intended
to develop artistic ability, but those who can
illustrate their copy will find an opportunity
to do so. Lecture 3 hours. Prerequisite: None.
Course Typically Offered: Fall/Spring.
Transfer Credit: CSU
169
PROFESSIONAL SELLING
FUNDAMENTALS
3.0 Units
(Previously BUSAD 205)
BUSAD 169 covers the principles, problems,
and techniques of one-on-one selling of ideas,
products, and services in today’s domestic
and international markets. Active participa-
tion provides practical experience through
guided role-playing with techniques for
success as a sales professional. Psychological
and social aspects of buyer motivation are
studied, as well as critical thinking, elements
of presentation, and ethics, as appropriate for
developing beginning sales skills. Lecture 3
hours. Recommended Preparation: CABOT
265 and CABOT 280 or equivalent. Typically
Offered: Spring.