Page 130 - 2018-19

126 Business Administration

166 176 180
ADVERTISING IMPORT/EXPORT WITHIN NAFTA PRINCIPLES OF IMPORT/EXPORT
3.0 Units AND LATIN AMERICAN COUNTRIES 3.0 Units
BUSAD 166 is an introductory course in 3.0 Units BUSAD 180 prepares students to partici-
the purpose and principles of advertising, BUSAD 176 discusses the special issues pate in the international economy through
including the organization and functions of doing business with North American importing and/or exporting activities. Topics
of advertising agencies. Buying motives Free Trade Agreement (NAFTA) coun- include methods for locating products to
and the writing of good copy are studied. tries (Canada and Mexico) and with Latin import or export, import/export marketing
Radio, television, and outdoor advertising America. Other Latin American countries are strategies, pricing, and distribution channels,
methods and costs are covered. This course also analyzed for the governmental, social international payment transfers, import/
is not intended to develop artistic ability, but economic, and geographic systems as they export fi nancing, shipping and receiving
those who can illustrate their copy will fi nd relate to import/export and other business international goods, and strategies for
an opportunity to do so. Courses in advertis- opportunities. A major part of this course successful importing and exporting. Also
ing art are off ered by the Art Department. is a discussion of the business aspect of the included are the trade patterns by countries
Lecture 3 hours. Prerequisite: None. Course cultural views and practices necessary to do and commodities, with a focus on issues
Typically Off ered: Fall/Spring. Transfer business in the Americas, including Mexico, concerning the euro and trade in Europe’s
Credit: CSU. Puerto Rico, the Virgin Islands, and other single market, the World Trade organization,
Caribbean countries such as Guatemala, NAFTA, and navigating the business worlds
170 Honduras, Panama, Costa Rica, Columbia, of Asia, Africa, and Latin America while
INTRODUCTION TO INTERNATIONAL Peru, Brazil, Uruguay, Paraguay, Argentina, tapping into the e-commerce phenomena.
BUSINESS and Chile. Current international economic Lecture/Demonstration 3 hours. Recom-
3.0 Units
opportunities will determine the emphasis mended Preparation: BUSAD 101 and 170
BUSAD 170 provides the student with an placed on each area. Lecture 3 hours. Recom- or equivalent.
overview of the basic issues in international mended Preparation: BUSAD 101 and 170 or
business. These include deciding on a busi- equivalent. Course Typically Off ered: Fall/ 185
ness organization for foreign operations, Spring. Transfer Credit: CSU. GEOGRAPHICAL INFORMATION
establishing banking relationships, raising SYSTEMS (GIS) FOR BUSINESS
capital, currency exchange and marketing 177 3.0 Units
in foreign environment, with particular INTRODUCTION TO INTERNATIONAL BUSAD 185 teaches the fundamentals of GIS
emphasis on Pacifi c Rim, Western European MARKETING industry-standard software and its appli-
and South American markets. Import/ 3.0 Units cation to business. Emphasis is placed on
Export regulations and locating manufac- BUSAD 177 examines the concepts, prin- applied lessons to create and modify maps,
turing abroad are also be covered. Lecture 3 ciples, theory, and practice of international conduct geospatial research, and solve busi-
hours. Prerequisite: None. Course Typically marketing. Topics include the United States ness related geospatial problems. Lecture 3
Off ered: Fall/Spring. Transfer Credit: CSU. and foreign marketing organizations, United hours. Recommended Preparation: CABOT
States international marketing positions, 270 or equivalent.
175 market entry strategies, analysis of foreign
IMPORT/EXPORT BUSINESS IN THE markets, culture and marketing, product 202
PACIFIC RIM design, pricing, distribution, promotion, LEADERSHIP FUNDAMENTALS
3.0 Units 3.0 Units
and sales. Lecture/Demonstration 3 hours.
BUSAD 175 is a project course teaching the Recommended Preparation: BUSAD 101 and BUSAD 202 introduces the basic concepts
real-world process of establishing an Import/ 170 or equivalent. Course Typically Off ered: and theories of a leader’s role in infl uencing
Export business. The student is guided in Fall (Every Other Year). others to achieve a common goal. Deci-
preparing a business plan for an Import/ sion making, problem solving, and critical
Export activity. Each country in the Pacifi c 178 thinking concepts will be emphasized. The
Rim is discussed in terms of their current INTRODUCTION TO INTERNATIONAL role of a leader to an organization’s success,
business conditions and Import/Export FINANCE as well as the diffi culties and challenges
opportunities. The special business cultures 3.0 Units involved, will also be emphasized. Lecture 3
and techniques contributing to Asia’s success BUSAD 178 is a study of international busi- hours. Prerequisite: None. Course Typically
and the success of its fi rms are presented. ness fi nancing and development, includ- Off ered: Spring (Every Other Year).
A major part of the course is a discussion ing the roles of diff erent types of lenders,
of the business aspect of the cultural views domestic and foreign government assistance
and practices necessary to do business in programs, various methods of payment,
these countries. Lecture 3 hours. Recom- identifying and managing risk in the interna-
mended Preparation: BUSAD 101 and 170 or tional fi nancial arena, and tax considerations.
equivalent. Course Typically Off ered: Spring Lecture/Demonstration 3 hours. Recom-
(Every Other Year). Transfer Credit: CSU. mended Preparation: BUSAD 101 and 170
or equivalent.

2018–2019 C A T ALOG • G LEND ALE C OMMUNITY C OLLEGE