		Updated on 05/05/2015
	BusAd 177: Introduction to International Marketing
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My BusAd classes:	BusAd-101 (General Business), BusAd-170 (International Business), BusAd-175 (International Trade), BusAd-177 (Introduction to International Marketing), BusAd-178 (International Finance), Corporate Finance Course

Thanks for visiting my pages at the Glendale Community College web site. You can learn here about the Business Administration and Oceanography classes that I teach here, and my other professional interests (e.g., Financial Economics, Resource Economics, Physical Geology, Environmental Geology etc.). These pages, and the links therein, will also give you information about globalization, outsourcing, rational exhuberance, earthquakes, particularly the seismicity in Southern California, volcanism, plate tectonism, El Nino, global climate change, atmospheric and ocean circulation, energy and other earth resources, and the related environmental issues.


	with your questions

Hi folks: Test 2, originally scheduled for Monday (November 21), will now hold on Wednesday, November 23. The test will cover chapters 6 through 12.

Click here for the Take-Home Final Exam (due on Dec 12, 2011, either electronically or as hard-copy)

		The Class Textbook: Global Marketing, 6/E by Warren J. Keegan & Mark Green ISBN-10: 0137023863 ISBN-13: 9780137023868 Publisher: Prentice Hall, 2011 Format: Paper; 624 pp Buy from myPearsonStore

Summaries, Outlines, Quizzes

	Chapter 1: Introduction to Global Marketing
	Chapter 2: The Global Economic Environment
	Chapter 3: Regional Market Characteristics and Preferential Trade Agreements
	Chapter 4: Social and Cultural Environments
	Chapter 5: The Political, Legal, and Regulatory Environments
	Chapter 6: Global Information Systems and Market Research
	Chapter 7: Segmentation, Targeting, and Positioning
	Chapter 8: Importing, Exporting, and Sourcing
	Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
	Chapter 10: Brand and Product Decisions In Global Marketing
	Chapter 11: Pricing Decisions
	Chapter 12: Global Marketing Channels and Physical Distribution

	Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations
	Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication
	Chapter 15: Digital Revolution
	Chapter 16: Strategic Elements of Competitive Advantage
	Chapter 17: Leadership, Organization, and Corporate Social Responsibility

Some Critical Issues Today

	Default Danger: 12 Countries on the brink of crisis
	Fiscal fallacies - the root of all sovereign debt crises
	Why inequality will only lead to our downfall
	If the banks didn't cause the financial crisis what did?
	The G20 must get its act together

	Millward's Pearson on Global Brands
	View Benetton's Controversial Unhate Ads
	Translation problems in global marketing
	Global and Domestic Marketing
	Marketing Blunders
	Some Global Marketing Management Issues
	Why America Needs an Economic Strategy
	Marathon Boy — An Indian Slum Boy Runs For His Life

PowerPoint Presentations

Chapter 1: Introduction to Global Marketing

	Chapter 2: The Global Economic Environment
	Chapter 3: Regional Market Characteristics and Preferential Trade Agreements
	Chapter 4: Social and Cultural Environments
	Chapter 5: The Political, Legal, and Regulatory Environments
	Chapter 6: Global Information Systems and Market Research
	Chapter 7: Segmentation, Targeting, and Positioning
	Chapter 8: Importing, Exporting, and Sourcing
	Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
	Chapter 10: Brand and Product Decisions In Global Marketing
	Chapter 11: Pricing Decisions
	Chapter 12: Global Marketing Channels and Physical Distribution
	Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations
	Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication
	Chapter 15: Digital Revolution
	Chapter 16: Strategic Elements of Competitive Advantage
	Chapter 17: Leadership, Organization, and Corporate Social Responsibility

Two Recent "Interesting" Reads

Here are two reviews of "The Price of Civilization: Economics and Ethics After the Fall" by Jeffrey Sachs (Random House, Oct 2011):

Robert Skidelsky in The Guardian
(Oct 6, 2011)
Richard Murphy in The Fortune (Oct 14, 2011)

Read below the reviews of "Civilization: The West and the Rest" by Niall Ferguson (Penguin, Nov 2011):

Bernard Porter in The Guardian (March 25, 2011)

The Economist, March 10, 2011

Data Sources, Other Links, Videos etc.

What is International Marketing All About?

Census Bureau Home Page, also Census Bureau Economic Programs, Size Matters: from Census Bureau Population Projections

	Economic Report of the President: Downloadable Reports/Tables
	Hofstede's Cultural Dimensions Scores - Details by Countries
	IMF World Economic Outlook Database
	Federal Reserve Economic Data
	U.S. Bureau of Labor Statistics
	EarthTrends, a global database
	CIA World Factbook
	Maddison's Global Economy Database

	Niall Ferguson - Civilization: The West and the Rest
	Jeffrey Sachs: The Price of Civilization
	The World is Flat: Thomas Friedman
	Why the World isn't Flat: Chang
	Globalization and the 21st Century: Stiglitz
	The Crisis of Capitalism
	Making Global Labor Fair
	Paul Krugman on Income Inequality
	Michael Porter on Competitiveness
	What is Strategy?

	Globalization and Economics
	Understanding the Financial Crisis
	Understanding the Financial Crisis

	ILO Global Job Crisis Observatory
	2010 General Survey concerning employment instruments in light of the 2008 Declaration on Social Justice for a Fair Globalization
	Global Marketing Strategy
	Crafting strategies for global marketing
	Analysis of Porter's 5-forces Model
	Global Competitiveness Report

Chapters from my Book

Access these chapters from my book Wealth Forever: The Analytics of Stock Markets by Sarkis Khoury, Poorna Pal, Chunsheng Zhou, and John Karayan (World Scientific, Singapore, Sept 2003):

	Chapter 3: The Performance History of U.S. Equity Markets
	Chapter 4: The Performance Relative to Other Instruments and Markets
	Chapter 5: Balancing Risks and Returns: Three Theoretical Insights
	Chapter 6: Valuing the Equities, the Firms and the Market

Lester C. Thurow -

Fortune Favors the Bold: What We Must Do to
Build a New and Lasting Global Prosperity

free ebooks download at ebook3000.com

Take-Home Final Exam (due on Dec 12, 2011, either electronically or as hard-copy)

Answer any TWO of the following:

Watch the video "Millward's Pearson on Global Brands at the URL http://www.bloomberg.com/video/69476234/ and discuss Cristiana Pearson's findings in terms of the points explained in the chapters 10 (Brand and Product Decisions in Global Marketing) and 15 (Global Marketing and the Digital Revolution) in the class text-book.

Access Business Week magazine article "Why America Needs an Economic Strategy" at URL http://www.businessweek.com/print/magazine/content/08_45/b4107038217112.htm and discuss the Harvard Business School competitiveness guru Michael Porter's prescription for America's long-term prosperity in terms of the points raised and explained in chapter 16 (Strategic Elements of Competitive Advantage) in the class textbook.

Access the video "Globalization and the Environment" at URL: http://fora.tv/2007/07/06/Globalization_and_the_Environment and discuss Professor Prahalad's argument that globalization is actually good for the environment.

http://www.ggdc.net/databases/hna.htm

Poorna's Business Classes at the GCC:	BusAd-101 (Introduction to Business Administration)	BusAd-175 (Import/Export: Pacific Basin - International Trade)
	BusAd-170 (Introduction to International Business)	BusAd-178 (Introduction to International Finance)
	BusAd-177 (Introduction to International Marketing

updated on 05/05/2015

Chapter 1 Introduction to Global Marketing

Chapter 2 The Global Economic Environment

mianehsaz.persiangig.com/kigans book/keegan_gm4_ch01.ppt

bm.gduf.edu.cn/kcpt/global marketing/ppt/keegan_gm4_ch02.ppt

Chapter 3 � The Global Trade Environment Regional Market bm.gduf.edu.cn/kcpt/global marketing/ppt/keegan_gm4_ch03.ppt

Chapter 4 Social and Cultural Environments bm.gduf.edu.cn/kcpt/global marketing/ppt/keegan_gm4_ch04.ppt

ext: .ppt size: 324 KB date: 2011-04-26

Search tags: Global marketing keegan, Keegan global marketing, Keegan gm4 global marketing

ext: .ppt size: 251 KB date: 2011-04-26

Search tags: Global marketing keegan, Keegan global marketing, Keegan gm4 global marketing

http://www.pkidd.com/315prep.htm

Jeffrey Sachs: The Price of Civilization

Lester C. Thurow -

Fortune Favors the Bold: What We Must Do to Build a New and Lasting Global Prosperity

Fortune Favors the Bold: What We Must Do to
Build a New and Lasting Global Prosperity