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72 2020-2021 Catalog—GLENDALE COMMUNITY COLLEGE
MARKETING MASS COMMUNICATIONS
AS DEGREE OR CERTIFICATE AS DEGREE OR CERTIFICATE
Program Learning Outcomes: Upon completion of this program, This degree or certificate is designed to train students to meet
students will be able to recognize and develop an appreciation the need for qualified public relations and other communications
for customer need, and to understand and apply the four P’s of professionals through instruction in nonfiction writing, media
marketing: Product, Price, Place (distribution), and Promotion, as production, media theory and media literacy. Students must
well as develop a basic marketing plan and implement a strategy. complete all required core courses, and choose other courses
from the additional courses listed to total 24 units. Program
REQUIRED COURSES: ACCTG 110 or 101; BUSAD 101, 106 or Learning Outcomes: Upon completion of this program, students
CABOT 105, 162, 164, 166; CS/IS 100 or 101 or CABOT 260. will be able to analyze and differentiate the primary influences
of dominant mass media on major cultural practices and social
Select one course from the following: BUSAD 136, 152 or SPCH and political institutions; research and explain the historical
100 or 111; CABOT 280. influences of dominant communication technologies on society,
culture and human behavior.
MASS COMMUNICATIONS
AA DEGREE REQUIRED COURSES: MCOMM/JOURN 101; JOURN 102, 103 or
104, 107; ENGL 101, 102 or 104.
This program prepares students to recognize and replicate
the methods by which the Mass Media inform and persuade, A minimum of three units from the following courses: CABOT
with language or pictures, and the cognitive and emotional 206, 208; CS/IS 123; JOURN 106; MEDIA 101, 111.
impact mass media messages have on the audience. Students
are prepared to transfer to baccalaureate degree programs in A minimum of three units from the following courses: ECON
mass communications and communications, including public 101; ENGL 105, 106, 109, 110, 111, 122, 123, 125, 127, 128; HIST 140,
relations. Students must complete all required core courses and 141; POL S 101.
choose other courses from the additional course listed to total
18 units. Program Learning Outcomes: Upon completion of this MATHEMATICS
program, students will be able to analyze and differentiate the AA DEGREE
primary influences of dominant mass media on major cultural
practices and social and political institutions; and research and This program prepares students for study in STEM fields requir-
explain the historical influences of dominant communication ing the skills to solve applications using derivatives, integrals,
technologies on society, culture and human behavior. differential equations, and linear algebra. Students are also
prepared to transfer to baccalaureate degree programs in math-
REQUIRED COURSES: ENGL 101; JOURN 102, 103, 104; MCOMM/ ematics. Students must complete all core courses to a total of 25
JOURN 101. units. Program Learning Outcomes: Upon completion of this
A minimum of three units from the following courses: program, students will be able to solve applications in math and
JOURN 106, 107; MCOMM/JOURN 49**; MCOMM 120. science using derivatives, integrals, differential equations and
linear algebra; evaluate limits, derivatives and integrals; solve a
***A maximum of 6 units in MCOMM/JOURN 49 may be counted toward variety of rudimentary and second order differential equations;
the 18 units required. and analyze, synthesize and evaluate theorems in Linear Algebra.
REQUIRED COURSES: MATH 103, 104, 105, 107, 108.
2 0 2 0 – 2 0 2 1 C ATA L O G • G L E N DA L E C O M M U N I T Y C O L L E G E
