GLENDALE COMMUNITY COLLEGE

MARKETING


Program Learning Outcomes: Upon completion of this program, students will be able to recognize and develop an appreciation for customer need, and to understand and apply the four Pís of marketing: Product, Price, Place (distribution), and Promotion, as well as develop a basic marketing plan and implement a strategy.

Students interested in pursuing a Bachelor's degree, should meet with an academic and/or transfer counselor to discuss transfer requirements.
To explore major-related career information, click on the Career Profile link.

 
PREREQUISITE COURSES REQUIRED COURSES FOR CERTIFICATE UNITS
  ACCTG 101 or
ACCTG 110
Financial Accounting
Basic Accounting
5
or 4
  BUSAD 101 Introduction to Business 3
CABOT 105 or eligibility for ENGL 101
CABOT 102
BUSAD 106 or
CABOT 105
Written Business Communications
Introduction to Office Correspondence
3 or
3
  BUSAD 162 Principles of Marketing 3
  BUSAD 164 Retail Store Management 3
  BUSAD 166 Advertising 3


CABOT 200 and 208 or equivalent (may be taken concurrently)
CS/IS 100 or
CS/IS 101 or
CABOT 260
Computer Concepts
Introduction to Computer & Information Systems
Beginning Microsoft Office Applications
3 or
5 or
4
  Select one course from the following
  BUSAD 136 Money Management 3
  BUSAD 152 or
SPCH 100
Management Communications-Oral
Interpersonal Communication
3 or
3
CABOT 200 and 208 or equivalent (may be taken concurrently) CABOT 280 Microsoft PowerPoint I 3
   TOTAL UNITS REQUIRED 25-28
Substitutions for some of the above courses may be made with department approval.
NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET.  SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN.
 
August 2014 GCC CATALOG 2014-2015

Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records.


Marketing (2013-14 catalog)
Marketing (2011-12 catalog)
Marketing (2009-10 catalog)